Super PAC backing Sen. Tim Scott plans record $40 million ad campaign for 2024

Super PAC Trust in the Mission plans to spend $40 million on TV and digital ads to support Sen. Tim Scott's presidential campaign.
The ads will begin running in September in Iowa, New Hampshire, South Carolina and on national cable networks.
This is the largest advertising reservation so far for any 2024 presidential candidate.
The timing suggests a major donor recently gave a large contribution, allowing their identity to remain undisclosed until 2024.
The ad spending aims to boost Scott's name recognition and favorability before early 2024 primaries and caucuses.