Overview
- NBCUniversal says 30-second spots averaged about $8 million, with a handful selling for $10 million or more.
- The network reports all inventory is sold out, with roughly 10% of placements going to local advertisers and Peacock pricing those locally targeted spots below broadcast rates.
- Streaming viewers may see a different ad slate on Peacock than the national TV audience, reflecting how Super Bowl commercials are now tailored by platform.
- Brands have rolled out celebrity-led teasers, including Amazon’s Alexa+ with Chris Hemsworth, Bosch with Guy Fieri, Budweiser’s anniversary spot, Pepsi Zero Sugar’s polar bear, Pringles with Sabrina Carpenter, and Uber Eats with Matthew McConaughey and Bradley Cooper.
- Sportsbooks and prediction platforms are taking action on ad-related props, with reporting of roughly $2.5 million traded on which brands will air and markets on the first spot to run.