Super Bowl LVIII Set to Draw Record Viewership with Star-Studded Adverts

Taylor Swift's attendance could boost viewership as brands release high-profile commercials featuring celebrities like David and Victoria Beckham, Kate McKinnon, and Lionel Messi.

Super Bowl LVIII is set to take place on February 11, featuring the Kansas City Chiefs and San Francisco 49ers, with over 100 million viewers expected to tune in.
Taylor Swift, TIME Person of the Year and girlfriend of Chiefs' player Travis Kelce, is speculated to attend the game, potentially setting a new viewership record.
Adverts for the Super Bowl have already begun to be released, with notable ones including David and Victoria Beckham for Uber Eats, Kate McKinnon for Hellmann's, and Vince Vaughn and Tom Brady for BetMGM.
Other notable adverts include the Suits cast for e.l.f., Lionel Messi for Michelob Ultra, Kris Jenner for OREO, and Reese's teasing a big change to their peanut butter cups.
The game will air on CBS, Paramount+ and Nickelodeon, with performances by Reba McEntire, Post Malone, and Usher.