Overview

• Super Bowl LVIII, featuring the Kansas City Chiefs' win over the San Francisco 49ers, attracted an average of 123.4 million viewers across various platforms, setting a new record for the most-watched U.S. broadcast since the 1969 Moon landing.
• The game, which went into overtime, saw the Chiefs become the first team to win back-to-back Super Bowls since the New England Patriots in 2003-2004.
• Taylor Swift's attendance and relationship with Chiefs tight end Travis Kelce, along with a star-studded halftime show led by Usher, contributed to the historic viewership.
• The broadcast drew a wide array of celebrities and notable figures, underscoring the NFL's cultural significance and broad appeal.
• Despite the streaming era's impact on traditional broadcasting, the NFL continues to thrive, with the Super Bowl's viewership demonstrating the league's unmatched entertainment value.