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3mo ago

Super Bowl LIX Breaks Viewership Record with 127.7 Million Viewers

The Eagles' dominant 40-22 win over the Chiefs and Kendrick Lamar's halftime show drew the largest audience in Super Bowl history.

Tubi's simulcast of Super Bowl LIX helped viewership topple last year's record.
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Philadelphia Eagles' Cooper DeJean celebrates after intercepting a pass and running it back for a touchdown during the Super Bowl game against the Kansas City Chiefs.
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Overview

  • Super Bowl LIX averaged 127.7 million viewers, a 3% increase from last year and the highest in the event's history, according to Nielsen.
  • The halftime show, headlined by Kendrick Lamar, set a record with 133.5 million viewers, making it the most-watched halftime performance ever.
  • Digital streaming platforms, including Tubi and NFL+, contributed a record 14.5 million viewers, reflecting the growing shift to online viewing.
  • The Eagles secured a decisive 40-22 victory over the Chiefs, ending Kansas City's attempt to win three consecutive Super Bowls.
  • Nike's 'So Win' ad was the most-watched commercial, reaching over 108 million viewers, marking the brand's return to the Super Bowl after 27 years.