Super Bowl LIX Ads Showcase Star-Studded Lineups and Creative Surprises

With record ad prices, brands are leveraging celebrities, humor, and first-time campaigns to captivate over 120 million viewers during the big game.

Celebrity appearances dominate this year's Super Bowl ads, featuring stars like Ben Affleck, Chris Hemsworth, and Doja Cat across various campaigns.
Brands are using humor and creativity to stand out, with ads showcasing everything from dancing tongues to flying mustaches and pickleball competitions.
First-time advertisers like Coffee Mate and Haagen-Dazs aim to make a splash, while veteran brands like Dunkin' and Michelob Ultra stick to proven celebrity-driven strategies.
Serious messages also feature prominently, including campaigns raising awareness for breast cancer and combating antisemitism, supported by prominent figures like Wanda Sykes and Tom Brady.
With ad costs reaching up to $8 million for 30 seconds, advertisers aim to maximize impact during a game expected to draw over 120 million viewers.