Super Bowl Guacamole Supply Hit by Environmental Challenges in Mexico

Michoacan's avocado growers face water scarcity and deforestation, prompting a new sustainable certification program.

A lack of rain and warmer temperatures in Michoacan, Mexico, have led to fewer avocados being shipped to the U.S. for the Super Bowl, affecting game-time guacamole.
Michoacan, supplying almost 90% of avocados for the Super Bowl, faces water scarcity, with lakes drying up and growers diverting streams, sparking conflicts.
State officials in Michoacan are developing a sustainable certification program for avocado growers to improve water use and prevent deforestation.
The certification program aims to assure consumers that their avocados are grown responsibly, with a QR code linking to satellite photos of the orchard and associated forest.
More than 28,000 people have signed a petition urging grocery chains to adopt more sustainable avocado-sourcing policies, highlighting the environmental impact of avocado production.