Overview
- NBCUniversal pegged the average price for a 30‑second spot at about $8 million, with a handful selling for $10 million or more.
- All national inventory for Super Bowl 60 is sold out ahead of the Feb. 8 game between the Seahawks and Patriots.
- Streaming coverage on Peacock will include different commercials than the broadcast, with roughly 10% reserved for local advertisers at discounted rates.
- Technology, pharmaceutical and wellness companies make up a significant share of this year’s buyers, according to NBCUniversal.
- Prices continue a decades‑long climb from $37,500 in 1967, after NBC raised its 2025 asking price from $7 million to $8 million, with viewership expected to exceed 130 million.