Overview
- NBCUniversal executive Mike Marshall said the inventory is sold out, with a handful of placements selling for $10 million or more.
- Fans streaming on Peacock may see different commercials than broadcast viewers, and roughly 10% of spots went to local advertisers at discounted streaming rates.
- Adweek reported NBC initially sought $7 million but raised its asking price to $8 million, with costs varying by specific game windows.
- Technology, pharmaceutical and wellness brands are among the most active buyers this year.
- The Seahawks-Patriots game airs Feb. 8, with audiences projected to exceed 130 million viewers.