Super Bowl 58 Drives Record TV Viewing but February Sees Overall Decline

Despite a historic viewership surge for Super Bowl 58, February witnessed a 6.4% drop in overall TV usage, with streaming platforms hitting a six-month high.

• TV viewership declined by 6.4% in February, following a January high driven by the NFL playoffs and Super Bowl 58.
• Super Bowl 58 set a new record with over 123 million viewers, making it the biggest TV viewing day since May 2021.
• Streaming platforms accounted for 37.7% of TV usage in February, marking the highest share since August 2023.
• CBS's post-Super Bowl programming, including 'Young Sheldon' and 'NCIS', dominated weekly ratings, while Paramount+ subscriptions surged by 24%.
• Traditional TV viewership fell to a six-month low, with broadcast and cable combining for just 50.9% of overall TV viewing.

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