Super Bowl 2025 Poised for Record Viewership as Chiefs Face Eagles

The Kansas City Chiefs aim for a historic third consecutive title, while Taylor Swift's presence and soaring ad costs add to the spectacle.

The Kansas City Chiefs will face the Philadelphia Eagles in the Super Bowl on February 9, with the Chiefs seeking to become the first team in NFL history to win three consecutive titles.
Ticket prices for the game have decreased compared to last year, with average costs now around €7,786, though VIP suites remain priced as high as €3 million.
Taylor Swift, expected to attend in support of Chiefs tight end Travis Kelce, continues to draw significant non-football audiences, boosting viewership by up to 16% last year.
Super Bowl advertising costs have reached a new high, with 30-second spots selling for over $8 million, reflecting the event's unparalleled global reach and consumer impact.
The NFL has announced its first regular-season game in Australia, set for 2026 at the Melbourne Cricket Ground, highlighting its ambitions for international expansion.