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Super Bowl 2025: Kendrick Lamar, Taylor Swift, and Donald Trump Set to Dominate the Spotlight

The Kansas City Chiefs face the Philadelphia Eagles in New Orleans, with record-breaking viewership, a star-studded halftime show, and historic presidential attendance expected.

  • Grammy-winning rapper Kendrick Lamar will headline the halftime show, joined by singer SZA, in what producers describe as a 'creative' performance.
  • Taylor Swift's presence as the partner of Chiefs player Travis Kelce is expected to draw significant media attention, with fans already planning drinking games based on her TV appearances.
  • Donald Trump will become the first sitting U.S. president to attend the Super Bowl in person, prompting heightened security measures by the Secret Service.
  • The Super Bowl remains a cultural phenomenon, with over 120 million viewers in the U.S. last year and global audiences exceeding 62 million.
  • Advertising during the event reaches new heights, with 30-second slots costing up to $8 million and a notable ad recreating a classic scene from 'When Harry Met Sally.'
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