Super Bowl 2025 Ads Deliver Humor, Celebrities, and Surreal Creativity

Brands spent up to $8 million for 30-second spots, relying on star power and bold ideas to stand out in a crowded field of commercials.

Mountain Dew's surreal 'Kiss From a Lime' ad, featuring Seal as a singing seal, stood out for its bizarre humor and memorable adaptation of the singer's iconic song.
Nike celebrated female athletes with a powerful ad showcasing stars like Caitlin Clark and Jordan Chiles, encouraging women to defy expectations and 'win.'
Stella Artois debuted a comedic spot featuring David Beckham and Matt Damon as long-lost twins, aiming to reposition the brand as an everyday beer in the U.S.
Dunkin' continued its celebrity-driven approach with Ben Affleck, Casey Affleck, and Jeremy Strong in a 'Java Jam' battle parodying coffee culture.
Ads leaned heavily on celebrity appearances, including Meg Ryan and Billy Crystal revisiting 'When Harry Met Sally' for Hellmann’s and Chris Hemsworth eating a $6.2M banana in a Ray-Ban & Meta spot.