Overview
- Suno confirmed late Thursday that it terminated the advertising campaign after learning Mary J. Blige had not approved the spot and was uncomfortable with its release.
- The company says it was deceived by an individual who presented themselves as Blige’s official representative when arranging the deal, but the identity and role of that person remain unclear.
- An 85‑second studio clip showing Blige watching a producer use Suno circulated widely in late August and appeared in shorter, heavily edited cuts that stripped context from her remarks.
- At least one circulated version reportedly included a synthetic voice modeled after Blige’s sound, a claim that has not been fully verified and intensifies concerns about misuse of artist likenesses.
- The episode comes as Suno faces multiple lawsuits from major labels and artists even as it signs some licensing deals, which means this dispute could heighten regulatory and legal scrutiny of generative music tools.