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Suniel Shetty Says He Rejected ₹40 Crore Tobacco Ad on Principle

The actor says the lucrative offer clashed with a health‑focused ethos he wants his children to associate with his name.

Overview

  • Shetty disclosed the decision in a newly published Peeping Moon interview carried by multiple outlets on December 27.
  • He said no payout was worth endorsing a harmful product or risking a blemish on Ahan and Athiya Shetty.
  • After declining the deal, he added that such pitches have effectively stopped coming his way.
  • He reflected that an 'obsession with fitness' and post‑pandemic rebuilding helped sustain his relevance despite fewer films.
  • He recounted stepping away from acting during his father Veerappa Shetty’s illness and said a same‑day offer for a health show after his father’s death nudged him back to work.