Overview

• Shetty petitioned to protect his personality rights and to restrain circulation of AI-generated images and videos featuring him and his family.
• The filing seeks immediate takedowns, injunctions, and a John Doe order to curb use of his likeness by unknown entities.
• Counsel cited deepfakes that include images with his grandchild, unauthorized placements on real estate, astrology, and gambling sites, and fake agents and accounts.
• Justice Arif S Doctor heard the plea and reserved the order, with one report noting the court is likely to issue an ex parte ad interim directive.
• The petition flags moderation gaps, with Meta labeling some content as synthetic without removal, and the judge warning that unregulated AI poses serious risks.