Overview
- The club officially launched the Elvis collaboration on Friday, revealing a Hummel-made pink-and-black away kit plus a Blue Hawaii–inspired pre-match and lifestyle collection.
- Design details include Elvis’s signature and the words “Can’t Help Falling in Love With You” on the inside neck tape, embossed 1950s motifs and a monochrome club crest.
- Replica shirts are priced at £70 for adults and £55 for juniors and will be sold through Sunderland’s online store, club shops and at Graceland in Memphis from early July.
- Sunderland has ordered record stock and will sell the playing shirt without a front-of-shirt sponsor for the season as it seeks strong sales before a US pre-season tour and a return to European competition.
- The tie to Elvis builds on Sunderland’s long matchday tradition of singing ‘Can’t Help Falling in Love’ and aims to expand the club’s global merchandise reach to Elvis fans and collectors.