Sundance Comedy 'Magic Farm' Divides Critics with Media Satire

Amalia Ulman's second feature blends satire of self-absorbed Americans with an exploration of cultural dynamics in rural Argentina.

'Magic Farm,' directed by Amalia Ulman, premiered at the 2025 Sundance Film Festival and was acquired by MUBI for a future release.
The film follows a New York media crew that mistakenly ends up in the wrong country while chasing a viral story, leading to fabricated trends and cultural misunderstandings.
Critics praised the film's visual style and unique use of GoPro and fisheye lenses to capture rural Argentina, but criticized its uneven humor and underdeveloped characters.
Chloë Sevigny, Alex Wolff, and Amalia Ulman lead the ensemble cast, with Ulman encouraging improvisation and organic storytelling during production.
While some found the satire biting and original, others felt the film's comedic premise failed to land, resulting in mixed reviews overall.