Overview
- CEO David Abeles said at last week's PGA Show that Sun Day Red revenue has grown faster than expected and has exceeded internal projections.
- The brand is in talks to sign additional tour pros and is evaluating a female representative ahead of a 2026 women's line launch.
- Tiger Woods remains closely involved in product decisions and has showcased the apparel in PGA Tour events and TGL appearances.
- Sun Day Red, described as a wholly owned TaylorMade subsidiary, sells premium-priced gear online and in select private clubs and premium resorts.
- TaylorMade’s Korean owners are exploring strategic options that could result in a sale this year, which would also affect Sun Day Red.