Sun and Daily Mail Cut Jobs in US Digital Operations Amid Financial Strain
News UK and DMGT announce restructuring efforts to adapt to changing digital landscape and declining ad revenues.
- News UK and DMGT have announced significant job cuts in their US digital operations, affecting the Sun and Daily Mail.
- Around 10% of the Daily Mail's US workforce, approximately 20 employees, are being laid off, while the Sun's layoffs are described as a smaller but substantial percentage.
- Both companies cite seismic changes in the digital landscape and declining advertising revenues as primary reasons for the job cuts.
- The Sun's US website, launched in late 2019, has seen a significant drop in traffic, from a peak of 95.4 million monthly visits in April 2023 to 34.1 million in August 2023.
- Despite the layoffs, both publishers emphasize the need to invest in areas with growth potential to ensure long-term sustainability.