Overview
- Official releases and confirmed leaks have multiplied in early August, with AS Roma’s away kit now on sale and multiple new shirts revealed or spotted in stores.
- Adidas is prominently using retro cues such as the Trefoil and vintage crests on high‑profile away kits, a strategy shown in Schalke’s official release and several other Adidas drops.
- High-profile leaks include Barcelona’s third-track images, Juventus shirts seen on retail shelves, and an Internacional ‘dragon’ third with 2,006 numbered pre-orders listed on the club store.
- Retail workflows and insider leak accounts are driving early listings and store sightings that speed revenue but increase returns, counterfeit risk and reports of isolated production or quality problems.
- The packed post-World Cup rollout and brands’ use of limited runs and lifestyle drops explain the rush to sell now and signal more short, hype-driven launches through the season.