Summer Game Fest's High Entry Costs: $250K to $550K for Trailer Slots

Developers face steep prices for showcasing games at Geoff Keighley's annual event, raising questions about accessibility for smaller studios.

Pricing starts at $250,000 for a one-minute trailer and goes up to $550,000 for 2.5 minutes.
Big companies like Sony often receive free slots due to their ability to draw large audiences.
The cost structure is similar to that of The Game Awards, also organized by Keighley.
Some PR professionals argue the exposure is worth the high price, despite concerns from smaller developers.
The high costs have sparked a debate on whether the event remains accessible to indie developers and mid-tier companies.