Overview
- Market analyses identify a recurring early‑February high for summer flights, with average international fares about 20% above late‑December or early‑January bookings.
- British figures cited in the reports show average prices rising from roughly €505 in January to up to €691 in February, an increase of about 38%.
- TUI underscores that the biggest early‑booking deals, often up to around 20%, typically run from November through the end of January and are tied to limited contingents.
- Destination trends vary year over year, with Kayak reporting higher fares to Tunis (+21%), Tirana (+18%) and Iceland (+16%).
- Opodo points to route‑specific timing and search tactics, with Spain, Turkey, Greece and Croatia optimal at 16–30 days out, Italy at 31–60 days, off‑hour searches often cheaper, August the priciest month, mid‑June among the cheapest periods and May offering lower averages but less choice.