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Summer 2025 Forecast: Sunscreen Sales Soar as Shield Sunglasses and Flavor Fusions Dominate

Record sunscreen sales reflect a broader health-driven shift stretching into fashion, food, accessories.

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Overview

  • Fortune Business Insights reports the global sunscreen market at $15.5 billion in 2025 and forecasts it will exceed $22 billion by 2032.
  • Shield-style sunglasses with colored lenses have emerged as the must-have accessory for Summer 2025.
  • Mixology editor Nils Wrage predicts the Pornstar Martini will become Germany’s standout cocktail this season.
  • Uniteis designates ‘Himbeere mit rosa Pfeffer’ as gelato flavor of the year and Sicilian ‘Eis-Burger’ brioche ice cream is gaining traction in German parlors.
  • Data from the Kraftfahrt-Bundesamt reveal convertible registrations have more than halved over 15 years as German drivers favor SUVs and electric vehicles.