Overview

• Netflix licensing in Canada and the U.S. drove Sullivan’s Crossing into the streamer’s Top 10 and expanded its audience exponentially.
• CTV and The CW’s original broadcast windows, followed by Netflix streaming, underpinned the decision to greenlight a 10-episode fourth season.
• Season three concluded with a high-stakes medical crisis resolved locally and lead character Maggie committing to open her own practice in Timberlake.
• Showrunner Roma Roth intentionally left multiple romantic and family dynamics unresolved to set up storylines for season four.
• The Bell Media-Fremantle co-production highlights how staggered broadcast and streaming strategies can fuel a series’ renewal momentum.