Overview
- The reunited trio of Bob Mould, David Barbe and Malcolm Travis unveiled “Keep Looping,” the third song to surface from their first studio recordings in more than 30 years.
- Bob Mould said the track reflects his mixed feelings about artificial intelligence and quoted lyrics that warn of a constant, dopamine-fueled hum tied to the technology.
- Bassist David Barbe called “Keep Looping” his favorite of the recent releases, praising its driving riff and the lift in the bridge that makes the song stick in his head.
- After completing a European leg, Sugar will launch a 24-show North American run beginning Aug. 11 in Denver with several sold-out nights at Minneapolis’s First Avenue and a pledge to donate a portion of ticket sales to the Trevor Project.
- Early reunion shows reported by SPIN delivered high-energy, cathartic performances with engaged audiences, and the return of Sugar builds on the band’s early-1990s legacy and ties to venues like First Avenue where Mould previously played with Hüsker Dü.