Sue Bird's New Barbie Celebrates Women's Sports and Pay Equity

The retired WNBA star's doll aims to inspire young athletes and reshape cultural perceptions of female athletes.

Sue Bird's Barbie is part of Mattel's Role Models line, celebrating the 65th anniversary of the iconic toy.
Bird emphasizes the importance of changing societal views to address the pay gap in women's sports.
The Barbie doll represents a professional women's basketball player, aiming to inspire both girls and boys.
Bird highlights the doll's potential to create aspirational goals for young girls to become professional athletes.
In addition to the Barbie, Bird is involved in various projects, including her platform Togethxr and her production company.