Sue Bird Joins Seattle Storm Ownership, Aiming to Influence WNBA's Future

Retired WNBA star Sue Bird transitions to co-owner of the Seattle Storm, bringing a wealth of player experience to upcoming league negotiations.

Sue Bird, newly appointed co-owner of the Seattle Storm, plans to leverage her extensive player experience in future WNBA negotiations.
Bird's involvement in ownership reflects a broader trend of former players influencing league operations and negotiations.
The WNBA is at a critical juncture with upcoming media-rights and collective bargaining agreement negotiations.
Bird's business acumen is highlighted by her investments in women's sports, including founding a media and commerce company.
The popularity of the WNBA continues to grow, with record viewership and plans for league expansion.