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Sue Barker Returns to Wimbledon as Emirates’ ‘Perfectionist’ Inspector

The former BBC anchor is starring in an Emirates Airlines campaign at SW19 that spotlights her inspection of tournament preparations.

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Overview

  • In June 2025 Barker formally rejoined Wimbledon in a branded role with Emirates Airlines three years after her BBC retirement
  • Her duties include checking court lines, verifying net height and sampling hospitality to ensure the All England Club is ready for the Championships
  • She has remained off air since leaving the BBC in 2022 and recently confirmed she declined an approach to front tennis coverage for Sky Sports
  • Campaign clips feature Barker taste-testing Emirates hospitality items and offering pronunciation lessons for past champions in a tongue-in-cheek style
  • Barker used the platform to praise British prospect Jack Draper and suggested he now belongs in conversations with top players like Alcaraz and Sinner