Subway Rolls Out Freshly Sliced Meats and New Deli-Style Sandwiches in Massive Operational Overhaul
- Subway is adding deli slicers and sliced meats to about 20,000 restaurants in the United States and introducing new deli-inspired sandwiches.
- The changes are part of Subway's ongoing revamp to improve sales and stay competitive, coming with an $80 million investment by the company.
- Four new deli sandwich options, called "Deli Heroes," will prominently feature the freshly sliced meats, though the sliced meats will be available on all sandwiches.
- About 80% of Subway's US locations will have new $6,000 meat slicers on display to showcase the freshness of the sliced meats to customers.
- The operational changes aim to boost Subway's appeal and allow it to better compete with smaller sub shops like Jimmy John's and Jersey Mike's Subs.