Subway Partners with PepsiCo, Ending Decades-Long Relationship with Coca-Cola

The new agreement, starting in 2025, aims to streamline Subway's beverage and snack offerings, enhancing overall efficiency.

Subway announces a 10-year agreement with PepsiCo to become its exclusive beverage provider in the U.S., starting January 2025, replacing Coca-Cola.
The deal also extends Subway's existing contract with Frito-Lay, a PepsiCo subsidiary, to supply snacks through 2030.
Subway's switch to PepsiCo products is part of a broader strategy to streamline its snack and beverage portfolio under one supplier, enhancing efficiency.
The cola wars continue as PepsiCo and Coca-Cola vie for dominance in the beverage industry, with both companies adopting strategies to appeal to younger consumers.
PepsiCo's introduction of new products, such as Bubly Burst, and its focus on healthier beverage options reflect its efforts to capture market share among Gen Z consumers.