Overview
- The $6.99 deal includes all footlong subs, both menu items and custom creations, available from August 26 to September 8.
- Customers must use the promo code 699FL on the Subway app or website to access the discount.
- The promotion is part of Subway's strategy to compete in the fast-food value wars and boost declining sales.
- Other fast-food chains like McDonald's and Burger King have also introduced similar value deals to retain customers.
- Subway's move follows significant price increases in the fast-food industry, prompting chains to offer more affordable options.