Subway Ends $6.99 Meal Deal Early, Launches New Digital Discount

The sandwich chain cites underwhelming performance for the early cancellation and introduces a 20% app-based discount to attract customers.

Subway's $6.99 Meal Deal, featuring a six-inch sub, chips or cookies, and a drink, ended early in stores due to lower-than-expected results.
The promotion, launched on November 3 for National Sandwich Day, will remain available through digital orders until December 26.
Starting November 27, Subway introduced a 20% discount on all subs ordered via its app or website, valid through January 5, 2025.
The company stated that it regularly evaluates promotions to balance customer value and franchisee profitability, adjusting offers as needed.
This development comes as Subway prepares for a leadership transition, with CEO John Chidsey set to retire at the end of 2024, succeeded by interim CEO Carrie Walsh.