Subway Canada’s Dino Superfan Roams Downtown for Raptors Home Opener Promo

The mascot-style stunt promoted the brand's Raptors partnership through on-the-ground fan giveaways.

Overview

The activation unfolded Friday, October 24, ahead of the Toronto Raptors' home opener against the Milwaukee Bucks.
A dinosaur character portrayed as a Subway Sandwich Artist left a nearby shop to join pre-game festivities.
The Dino moved through Union Station and Jurassic Park, engaging crowds and handing out Subway gift cards.
After working the crowd outside, the character took a seat inside Scotiabank Arena for tip-off.
Local outlets reported the appearance as a confirmed Subway Canada promotion tied to its NBA and Raptors partnership, with fans filming and sharing the moment.