Overview

• Substack has introduced a scrollable video feed featuring short-form videos under 10 minutes, with plans to add long-form content and podcast previews.
• The update reimagines the platform's Media Tab, first launched in 2024, as part of its broader shift toward multimedia content.
• Creators can now monetize video posts directly on Substack, which the company says will enhance discovery and audience growth.
• Substack's move comes as discussions of a potential TikTok ban in the U.S. create opportunities for alternative platforms to attract creators and audiences.
• As of February 2025, 82% of Substack's top-earning writers are using multimedia, up from just over 50% in April 2024, signaling strong adoption of video and audio formats.