Substack Launches TikTok-Style Video Feed to Expand Multimedia Offerings

The new feature aims to boost creator visibility and capitalize on uncertainty around TikTok's future in the U.S.. Substack

Substack has introduced a scrollable video feed featuring short-form videos under 10 minutes, with plans to add long-form content and podcast previews.
The update reimagines the platform's Media Tab, first launched in 2024, as part of its broader shift toward multimedia content.
Creators can now monetize video posts directly on Substack, which the company says will enhance discovery and audience growth.
Substack's move comes as discussions of a potential TikTok ban in the U.S. create opportunities for alternative platforms to attract creators and audiences.
As of February 2025, 82% of Substack's top-earning writers are using multimedia, up from just over 50% in April 2024, signaling strong adoption of video and audio formats.