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Substack Enables Web Checkout in U.S. iOS App, Giving Creators Pricing Control

The change uses Apple’s revised U.S. policy to enable web checkout that steers more revenue to creators.

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Overview

  • New U.S. iOS subscriptions can now use an in‑app web-based checkout instead of Apple’s in‑app purchase system for payments.
  • By default, Substack raises iOS prices to offset App Store fees so creators net the same as on the web, though writers can disable this adjustment.
  • Substack is offering migration tools to move existing Apple-billed subscribers to web billing, and writers need not act unless they want to lower IAP prices.
  • The company will continue to take a 10% platform fee based on the web price and reports that early tests of the expanded payment options increased paid sign-ups without sharing figures.
  • Apple still requires offering IAP in the U.S., and Substack says it is evaluating Apple’s distinct EU and U.K. options that allow developers to forgo IAP.