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Subaru Delays Full-Scale EV Investment, Puts Most of $9.7 Billion Plan Under Review

Cost pressure from new U.S. tariffs forces a pause in Subaru’s EV mass‑production spending.

Overview

  • After investing 300 billion yen, Subaru said the remaining 1.2 trillion yen of its 2030 electrification commitment is under review.
  • Four electric SUVs co-developed with Toyota remain scheduled for launch by the end of 2026.
  • Management will reallocate part of the planned EV outlays to develop new hybrid and internal‑combustion models.
  • The company projects a roughly 210 billion yen hit from U.S. auto tariffs this year and targets 200 billion yen in cost cuts by 2030.
  • Subaru signaled that in‑house EVs previously targeted by 2028 could slip, and it forecast net profit of 160 billion yen for the year, down about 53%.