Overview

• Su From So sold 127,000 tickets on BookMyShow in a single day, the highest one-day tally for any Kannada film.
• It earned Rs 7 crore during its opening weekend in Karnataka, staging over 550 sold-out shows and achieving full occupancy on Sunday.
• The filmmakers avoided traditional celebrity promotions and urged viewers to spread the word as “honest promoters,” fueling organic buzz.
• Dulquer Salmaan’s Wayfarer Films will release the Malayalam dubbed version in Kerala on August 1, AA Films holds North India rights, and overseas distribution talks are underway.
• Its surprise success has revived coastal Karnataka storytelling and prompted industry reassessment of content-driven marketing and distribution approaches.