Overview

• Lidl prevailed at the Oberlandesgericht Stuttgart, which dismissed the vzbv lawsuit and found no duty to state a Gesamtpreis for the app.
• The court held that under German and EU law a price means a payable money amount, so labeling Lidl Plus as kostenlos is not misleading.
• The decision is not final, as the court admitted revision to the Bundesgerichtshof and the vzbv signaled it will likely appeal.
• Lidl Plus collects usage and purchase data for business purposes such as personalized advertising and store planning, and the app counts over 100 million users worldwide.
• Independent tracking shows modest average savings from retailer apps—around 2.29% at Kaufland and under 1% at some rivals—while surveys report persistent concerns over data collection and complexity.