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Sturzenegger Heads to Mendoza to Explain Wine Deregulation as Government Details Overhaul

The reform moves oversight to finished-bottle testing with optional origin labels, prompting concerns over traceability.

Overview

  • An official brief says Resolution 37/2025 eliminates 140,000 permits and about 3,000 annual inspections, narrowing INV controls to verifying bottled wine is fit for consumption.
  • Export certifications stay under state authority, while origin, vintage and varietal verifications become optional and can be handled privately.
  • Industry reaction is divided, with Bodegas de Argentina citing gains in agility and competitiveness as UVA’s José Alberto Zuccardi warns against losing traceability and formalization.
  • CEPA’s analysis warns of lost public data, increased power imbalances for smaller producers and weaker prevention compared with prior end-to-end oversight.
  • The new regime is slated to start with a fresh regulatory digest in January 2026, with immediate changes including scrapping bulk-wine transit permits, dropping label pre-approval and shifting routine filings online.