Overview
- The Sports Consultancy study reported by the NFL in June 2026 estimates a €74.3 million total economic effect from the NFL game held in Berlin last November.
- Fans attending the event spent an average of €373 per day according to the report, which was supported by an on-site crowd of 72,203 and about eight million global TV viewers.
- The three-game Berlin programme was funded by a mix of public and league money with the Berlin Senate contributing €12.5 million and the NFL providing €48 million.
- A three-day American Football Festival ahead of the match drew tens of thousands, promoted grassroots play including flag football, and boosted local business spending during the event week.
- The NFL is using the study to justify continued events in Germany, with a game planned in Munich in 2026 and further Berlin cooperation in 2027, while the report’s headline figure is an estimated total economic effect rather than direct tax revenue.