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Study Reveals Up to 21% Higher Costs at Supermarket Convenience Stores

Consumers relying on smaller stores face significantly higher prices compared to larger supermarket branches, according to Which? research.

  • Which? compared the cost of 42 common grocery items at Morrisons Daily, Sainsbury’s Local, and Tesco Express with their larger supermarket counterparts.
  • Morrisons Daily showed the highest price difference, with shoppers paying an average of 21% more than at Morrisons supermarkets.
  • Sainsbury’s Local and Tesco Express also had notable price differences, especially for loyalty scheme members, who could pay 14% and 11% more respectively.
  • Essential items like milk, bread, and butter were consistently more expensive at convenience stores, adding up to over £500 extra annually for regular shoppers.
  • Supermarkets cite higher operating costs in city and town center locations as a reason for the price disparities, while consumer advocates call for more affordable options in convenience stores.
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