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Study Reveals Self-Serving Bias in Karma Beliefs Across Cultures

New research confirms people credit good karma for their own successes while attributing others' misfortunes to karmic punishment, with cultural variations in bias strength.

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Overall, White said, the research shows how people apply supernatural beliefs strategically to help them make sense of and feel good about experiences in their everyday life. Credit: Neuroscience News
Research shows self-serving bias in karma beliefs across cultures and contexts.

Overview

  • A study published on May 1, 2025, in the journal Psychology of Religion and Spirituality found that individuals interpret karma differently for themselves and others, often in self-serving ways.
  • Across over 2,000 participants from the U.S., Singapore, and India, 59% recalled positive karma events in their own lives, while 92% described others' misfortunes as karmic punishment.
  • Cultural differences emerged, with Americans showing the strongest self-serving bias, while participants from India and Singapore displayed weaker tendencies due to cultural norms favoring self-criticism.
  • Researchers attribute these biases to two psychological motivations: a desire to see oneself positively and a belief in a just world where wrongdoers are punished.
  • This research highlights how supernatural beliefs like karma shape moral reasoning, influence social judgments, and satisfy emotional needs for justice and self-esteem.