Study Reveals Overestimation of AfD's Social Media Influence in Regional Elections

The Otto-Brenner-Stiftung report finds varied digital strategies among AfD branches in Saxony, Brandenburg, and Thuringia.

The study, titled 'Social-Media-Partei AfD?', was conducted by the Otto-Brenner-Stiftung, affiliated with IG Metall.
AfD's digital campaign strategies differed across regions, with Brandenburg showing the most online agility.
In Thuringia, the focus was heavily on the party's leading candidate, Björn Höcke, while Saxony faced competition from the Freie Sachsen.
The AfD's youth organization, Junge Alternative, played a key role in provocation, using extreme rhetoric to enhance visibility.
Despite perceived dominance, the AfD's social media reach was often overestimated due to the lack of visibility from other parties.