Study Reveals Beauty Filters Alter Perceptions of Intelligence and Trustworthiness

Research shows AI-enhanced photos make individuals appear more attractive, intelligent, and sociable but raise ethical concerns over authenticity and self-esteem.

A study published by the Royal Society found that beauty filters on social media not only enhance perceived attractiveness but also make individuals seem more intelligent, trustworthy, and sociable.
Researchers tested 2,748 participants who evaluated 462 faces, either unaltered or enhanced by filters, without being informed which images were edited.
Findings suggest that younger people's sociability and older individuals' intelligence and trustworthiness are amplified through filters, but naturally attractive faces gain less from this enhancement.
Experts warn that beauty filters promote unrealistic beauty standards, erode authenticity in self-presentation, and negatively impact self-esteem and body image.
Calls for transparency and ethical guidelines have grown, with concerns that manipulated images could influence decisions and increase demand for cosmetic surgery.