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Study Links Influencers to Rise in Shark Bites, Urges Reframing of 'Attack' Narrative

New research reveals that 5% of shark bites globally are defensive reactions to human provocation, often fueled by social media stunts.

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A Lemon Shark swims off Jupiter, Florida, on February 24, 2024.

Overview

  • A study published in Frontiers in Conservation Science found that around 5% of shark bites globally are defensive responses to perceived human aggression.
  • Human activities such as spearfishing, grabbing sharks, or influencer-driven interactions are key triggers for defensive bites.
  • Researchers analyzed nearly 7,000 shark bite records and identified 322 incidents globally as likely motivated by self-defense, with similar findings in French Polynesia.
  • Experts criticize influencers and viral social media posts for encouraging risky behaviors like touching or posing with sharks, which can provoke defensive reactions.
  • The study calls on media to avoid labeling all shark encounters as 'attacks' and to focus on human responsibility to improve shark conservation efforts.