Study Finds Visibility of Non-Alcoholic Beer Boosts Sales and Reduces Alcohol Consumption

Replacing one alcoholic beer with a non-alcoholic option in pubs led to healthier consumer choices without affecting revenue, according to University of Bristol research.

• A recent study led by the University of Bristol found that making non-alcoholic beer more visible and easier to purchase in bars led to an increase in its sales.
• The study, which involved 14 pubs and bars in Bristol, showed that replacing one draught alcoholic beer with a non-alcoholic alternative resulted in a 4% to 5% reduction in sales of alcoholic beer, with no impact on net revenue.
• Experts believe that providing alcohol-free options increases consumer choice and could reduce overall alcohol consumption, potentially improving public health.
• Critics argue that there is not yet enough data to conclusively state that no- and low-alcohol drinks are a healthier alternative to alcoholic beverages.
• The research highlights the effectiveness of 'nudges' in promoting healthier choices among consumers, by making healthier options more accessible and visible.

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