Overview

• Researchers examined 120 high‑engagement videos tagged #naturalparenting, #antivaccine, #holistichealth, or #alternativehealing, totaling 45,782,103 views.
• 61% contradicted American Academy of Pediatrics or CDC guidance under the study’s misinformation definition.
• Videos with false claims averaged roughly 583,000 views compared with 214,000 for evidence‑based posts.
• Most content came from self‑identified parents and influencers (about 80%), with only 12% produced by healthcare professionals.
• Findings were presented as an abstract at the AAP 2025 conference in Denver, reflecting preliminary results and a call for clinician outreach and platform responses.