Study Finds 'Sad Singles' Labelling Boosts Banana Sales by 58%

Research reveals emotional marketing strategies can reduce food waste and increase sales of lone bananas in supermarkets.

Researchers from the University of Bath found that labelling single bananas as 'sad singles' with a frowning face increased sales by 58%.
The study compared 'sad', 'happy', and emotionless signage, with 'sad singles' proving the most effective at evoking empathy and boosting purchases.
Single bananas, often separated from their bunch during transport or by shoppers, contribute significantly to food waste in the retail sector.
The experiment, conducted in a German supermarket chain with over 3,800 customers, highlights the potential for low-cost, emotional marketing to reduce waste.
The findings suggest broader applications for retailers and policymakers in tackling food waste and promoting sustainability through emotional appeal.