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Study Finds Robust Human Preference to Turn Counterclockwise

The bias points to a possible biomechanical asymmetry, with targeted individual and virtual-reality tests planned to find its cause.

Overview

  • Researchers first noticed the pattern while analyzing COVID-era social‑distancing videos and then ran controlled trials in Spain and Japan to follow up.
  • The peer‑reviewed paper was published June 10, 2026, in Nature Communications and reports the effect in 32 of 33 experimental trials.
  • The counterclockwise preference appeared when people walked alone as well as in groups, indicating it is an individual-level bias rather than a crowd emergent property.
  • The effect held across cultures, genders, group sizes and handedness, with only age showing a modest change because children showed a stronger bias.
  • Scientists do not yet know the cause, have ruled out simple visual explanations and large-scale forces, and say confirming a biomechanical origin could influence future design and crowd-management practices.